Creating a new line of flower seeds, plant food, and potting soil with Miracle Gro

What type of segmentation should Miracle Gro use to design their new line of products?

Miracle Gro should base the design of their new line of flower seeds, plant food, and potting soil on geographic segmentation. This means that they should consider factors such as climate, region, and location to tailor their products to meet the specific needs of each area.

Overview of Miracle Gro

Miracle-Gro is a company that is developing a new line of products, including flower seeds, plant food, and potting soil. The company was founded in 1950 by Horace Hagedorn and his wife Peggy Hagedorn. They came up with the idea for Miracle-Gro after Horace learned about the difficulties faced by nurseryman Otto Stern in exporting plants. They enlisted the help of O. Wesley Davidson, a professor at Rutgers University, to create a water-soluble fertilizer, which became the flagship product of the company.

Horace Hagedorn was known for his innovative marketing strategies, including using commercials in various media and forming partnerships with hardware chains. He played a significant role in the success of Miracle-Gro and is credited with positioning the company for growth. Over the years, the company expanded its product line and eventually merged with Scotts, the world's largest manufacturer of lawn and garden products, in 1995.

With the merger, Jim Hagedorn took over as CEO and chairman of the combined company. The growth and success of Miracle-Gro can be attributed to the vision and dedication of its founders and their ability to adapt to changing market conditions. Geographic segmentation will be crucial in designing the new line of products to ensure that they meet the diverse needs of customers in different regions.