What are these stores called?
These stores are called pop-up shops or temporary boutiques, which are set up in shopping malls during the Christmas season to cater to the increased demand for holiday shopping.
Pop-Up Shops and Temporary Boutiques
Pop-up shops, also known as temporary boutiques or seasonal stores, are temporary retail spaces that are established for a limited period, often coinciding with specific events or seasons. During the Christmas season, shopping malls and commercial areas often host these pop-up shops to capitalize on the increased consumer demand for holiday shopping.
Pop-up shops offer a unique shopping experience by providing a temporary and limited-time presence, creating a sense of urgency and exclusivity for customers. They typically feature a specific theme or product selection that aligns with the holiday season, such as Christmas decorations, festive clothing, holiday gifts, or specialty food items.
These stores are an opportunity for both established brands and emerging businesses to showcase their products and reach a larger audience during a peak shopping period. They allow retailers to test new markets, build brand awareness, and generate additional revenue during the busy holiday season.