Bob's Bigger Burgers Launches New Campaign Against Lou's Burgers

What strategic move has Bob's Bigger Burgers recently made against Lou's Burgers?

a) Lowering their burger prices
b) Introducing a new salad menu
c) Increasing the size of their burgers

Answer

c) Increasing the size of their burgers

Bob's Bigger Burgers has recently launched a campaign to market its new pound-and-a-half burger as a strategic move against Lou's Burgers. By increasing the size of their burgers to be larger than the pound and a quarter burgers offered by Lou's Burgers, Bob's Bigger Burgers aims to gain a competitive advantage in the market.

This competitive action is a common strategy in the business world, where companies strive to differentiate themselves from their competitors by offering unique features or products. In this case, Bob's Bigger Burgers is using the size of their burgers as a selling point to attract customers away from Lou's Burgers.

By understanding the market and making strategic moves like this, businesses can stay competitive and appeal to a wider range of customers. It will be interesting to see how this campaign plays out and if it leads to increased sales for Bob's Bigger Burgers.