Contoso Gaming Inc.'s Location Data Upload for Local Inventory Ads
Contoso Gaming Inc.'s Business Location Data Upload Process
Contoso Gaming Inc. is looking to upload business location data for its local inventory ads. In order to do this, they can follow these steps:
1. Sign in to their Google My Business account.
2. Click on the location they want to manage.
3. Click on "Info" from the menu.
4. Find the section labeled "Add attributes" and click on the pencil icon.
5. Choose the attribute "Local inventory ads" and click on "Apply".
6. Enter the necessary information about their inventory.
7. Click on "Save" to save the changes.
By following these steps, Contoso Gaming Inc. will be able to upload their business location data for their local inventory ads effectively.
Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement? Contoso Foods would need to use the Universal Event Tracking (UET) function in Microsoft Advertising to track conversions when a searcher who clicked on their ad plays a video on their website. Universal Event Tracking (UET) enables marketers to track and quantify user interactions and conversions on their websites. It helps in gathering important information on how people interact with the website and whether they carry out desired actions like making a purchase, subscribing to a newsletter, or completing a contact form. By implementing Universal Event Tracking (UET), Contoso Foods will be able to track each time a searcher who clicked on their ad watches a video on their site as a conversion successfully.