1. What is the term for any communication method or platform a business can use to reach their target audience online? A. Digital channel B. Target strategy C. E-commerce D. Online sales 2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers? A. Face-to-face marketing B. Digital marketing C. E-commerce D. Online sales 3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent? A. You can build relationships with customers. B. It is more cost-effective. C. You can reach more people. D. You get faster results. 4. Which of the following statements regarding working in a marketing career is generally true? A. Specializing in a marketing field that aligns with your strengths is not recommended. B. You are typically responsible for a wider range of marketing tasks in a large business than a small business. C. Marketing coordinators' tasks at a company are often disconnected and unrelated. D. A digital marketing coordinator and e-commerce analyst often share similar skills. 5. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst? A. Seek out answers about people-what they want, how they think, and what motivates them to take action. B. Communicate data insights effectively to engage an audience. C. Collect and organize information to spot patterns, uncover trends, and solve problems. D. Use data insights to adapt to new situations. 6. Which of the following best describes a portfolio? A. It contains letters of recommendation from past employers. B. It contains your samples of past work and demonstrates relevant work experience. C. It contains your previous job titles and descriptions chronologically. D. It contains a letter outlining your credentials and interest in a job. 7. Which of the following roles is when you work for a single company to market and sell their products? A. Internship B. In-house C. Staffing firm D. Agency 8. Fill in the blank: role is when you partner with companies to fill their digital marketing and advertising needs. A. Full-time employment B. An internship C. An in-house D. An agency 9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level? A. Account manager-level roles B. Strategist-level roles C. Associate-level roles D. Product manager-level roles 10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply. A. Confirm customer interactions align with business objectives. B. Facilitate a website purchase. C. Edit content on a brand's website. D. Ensure email ads generate desired results on a website.

Question

1. What is the term for any communication method or platform a business can use to reach their target audience online?   A. Digital channel   B. Target strategy   C. E-commerce   D. Online sales   2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?   A. Face-to-face marketing   B. Digital marketing   C. E-commerce   D. Online sales   3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?   A. You can build relationships with customers.   B. It is more cost-effective.   C. You can reach more people.   D. You get faster results.   4. Which of the following statements regarding working in a marketing career is generally true?   A. Specializing in a marketing field that aligns with your strengths is not recommended.   B. You are typically responsible for a wider range of marketing tasks in a large business than a small business.   C. Marketing coordinators' tasks at a company are often disconnected and unrelated.   D. A digital marketing coordinator and e-commerce analyst often share similar skills.   5. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?   A. Seek out answers about people-what they want, how they think, and what motivates them to take action.   B. Communicate data insights effectively to engage an audience.   C. Collect and organize information to spot patterns, uncover trends, and solve problems.   D. Use data insights to adapt to new situations.   6. Which of the following best describes a portfolio?   A. It contains letters of recommendation from past employers.   B. It contains your samples of past work and demonstrates relevant work experience.   C. It contains your previous job titles and descriptions chronologically.   D. It contains a letter outlining your credentials and interest in a job.   7. Which of the following roles is when you work for a single company to market and sell their products?   A. Internship   B. In-house   C. Staffing firm   D. Agency   8. Fill in the blank: role is when you partner with companies to fill their digital marketing and advertising needs.   A. Full-time employment   B. An internship   C. An in-house   D. An agency   9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?   A. Account manager-level roles   B. Strategist-level roles   C. Associate-level roles   D. Product manager-level roles   10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.   A. Confirm customer interactions align with business objectives.   B. Facilitate a website purchase.   C. Edit content on a brand's website.   D. Ensure email ads generate desired results on a website.

Cordelia · Answer

1. What is the term for any communication method or platform a business can use to reach their target audience online?   The term for any communication method or platform a business can use to reach their target audience online is digital channel.   2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?   The practice of reaching consumers online through digital channels with the aim of turning them into customers is digital marketing.   3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?   The advantage of digital marketing that represents the fact that potential customers can take an action the moment they experience the ad is that you get faster results.   4. Which of the following statements regarding working in a marketing career is generally true?   The statement regarding working in a marketing career that is generally true is that a digital marketing coordinator and e-commerce analyst often share similar skills.   5. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?   The skill of storytelling as a digital marketer or e-commerce analyst is that you seek out answers about people - what they want, how they think, and what motivates them to take action.   6. Which of the following best describes a portfolio?   The best description of a portfolio is that it contains your samples of past work and demonstrates relevant work experience.   7. Which of the following roles is when you work for a single company to market and sell their products?   The role when you work for a single company to market and sell their products is in-house.   8. Fill in the blank: role is when you partner with companies to fill their digital marketing and advertising needs.   The role that partners with companies to fill their digital marketing and advertising needs is an agency.   9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?   Tasks like coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are typical for associate-level roles in digital marketing.   10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.   The job responsibilities for an e-commerce analyst include confirming customer interactions align with business objectives, facilitating a website purchase, and ensuring email ads generate desired results on a website.

Digital Marketing and E-commerce Analyst: Key Roles and Responsibilities

1. What is the term for any communication method or platform a business can use to reach their target audience online?

2. What is the practice of reaching consumers online through digital channels with the aim of turning them into customers?

3. With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

4. Which of the following statements regarding working in a marketing career is generally true?

5. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?

6. Which of the following best describes a portfolio?

7. Which of the following roles is when you work for a single company to market and sell their products?

8. Fill in the blank: role is when you partner with companies to fill their digital marketing and advertising needs.

9. Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

10. Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.