Exciting Marketing Strategies of Apple

What makes Apple stand out in the market?

Apple is known for its innovation and in-depth marketing research to determine customer preferences. How does this contribute to its success?

Answer:

The answers are: Product variable and Promotion variable

Apple's success in the market can be attributed to its focus on the product variable and promotion variable of the marketing mix. The company constantly upgrades its electronic devices, creating high anticipation among customers for the newest models. This emphasis on product innovation ensures that Apple stays ahead of the competition and meets customer demands.

Additionally, Apple excels in creating buzz around its product offerings months before their launch. By generating excitement and anticipation, Apple effectively uses the promotion variable to build hype and generate widespread interest in its products. This strategy often leads to high sales volumes and stores selling out of the newest Apple products.