How can Contoso Shoes extend the duration of their ads campaign?

What actions can Contoso Shoes take to ensure their ads campaign runs longer?

1. Increase daily budget

2. Optimize ads for cost-effective times or audience segments

3. Adjust settings to allow the campaign to overdeliver

Possible actions for Contoso Shoes to extend their ads campaign:

1. Increase daily budget

2. Optimize ads for cost-effective times or audience segments

3. Adjust settings to allow the campaign to overdeliver

Contoso Shoes recently faced a situation where their campaign reached its budget limit for the day, causing it to be automatically paused. In order to prolong the duration of their ads campaign, Contoso Shoes could take several proactive steps:

Increase Daily Budget:

By increasing the daily budget allocated to the ads campaign, Contoso Shoes can ensure that their ads run for a longer period before reaching the budget limit. This allows for more ad impressions and clicks throughout the day.

Optimize Ads:

Contoso Shoes can optimize their ads to target more cost-effective times of the day or specific audience segments that are more likely to engage with the ads. This targeted approach can maximize the impact of the campaign within the set budget.

Adjust Campaign Settings:

By adjusting the campaign settings to allow for overdelivery, Contoso Shoes can permit the ads to exceed the daily budget on certain days as long as it does not surpass the total campaign budget. This flexibility can help in extending the duration of the campaign.

By implementing these strategies, Contoso Shoes can effectively extend the duration and reach of their ads campaign, ensuring optimal exposure and engagement from their target audience.