How is working at an online retailer different from working at a brick and mortar retailer?
What are the important factors that differentiate working at an online retailer from working at a brick and mortar retailer?
Choose the correct option:
- A. Location
- B. Modes of transactions
- C. Customer connections
- D. Marketing
- E. Operating expenses
Answer:
The important factors that differentiate working at an online retailer from working at a brick and mortar retailer are:
A. Location
Online retailers operate mainly in the digital realm, selling products through websites or mobile applications and shipping them to customers across various locations. On the other hand, brick and mortar retailers have physical stores where customers can come in to make purchases.
Location plays a significant role in how these two types of retailers function. Online retailers are not tied to a specific physical location in the same way brick and mortar stores are. This flexibility allows online retailers to reach a wider customer base and cater to a global audience.
Brick and mortar retailers are limited by their physical store locations and may need to invest in multiple locations to reach a similar customer base to that of an online retailer.