How to Demonstrate ROI of SEO for Business Website

What type of report should Greta pull in order to best show the ROI of SEO?

Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line.

To demonstrate how SEO is contributing to the business' bottom line, what should Greta do?

Greta should pull a report that focuses on key performance indicators (KPIs) related to website performance and business metrics. Here are some steps Greta can follow to create an effective report:

1. Start by identifying the primary goals of the law firm's website. These goals could include generating leads, increasing online visibility, improving organic search rankings, or driving more traffic to specific pages.

2. Use website analytics tools like Google Analytics to gather data on various SEO metrics. This data can include organic search traffic, conversion rates, average time on site, bounce rate, and the number of leads or sales generated through organic search.

3. Calculate the return on investment (ROI) of SEO by comparing the cost of SEO efforts to the revenue generated from organic search traffic. For example, if the law firm spent $5,000 on SEO in a month and generated $10,000 in revenue from organic search traffic, the ROI would be 100% ($10,000 - $5,000) / $5,000 x 100%.

4. Present the data in a clear and visual manner, using charts and graphs to illustrate the performance of different SEO metrics over time. This can help Greta's manager easily understand the impact of SEO on the business' bottom line.

5. Highlight any specific SEO strategies or tactics that have led to notable improvements in website performance or revenue generation. For example, if implementing a new keyword strategy resulted in a significant increase in organic search traffic, Greta should mention this in the report.

6. Provide recommendations for further optimizing the website's SEO based on the data and insights gathered. This can include suggestions for improving website speed, optimizing meta tags, or creating more targeted and valuable content.

Overall, the report should focus on demonstrating how SEO efforts are directly contributing to the law firm's business goals, whether it's generating leads, increasing revenue, or improving online visibility. By presenting clear data and insights, Greta can effectively show the ROI of SEO to her manager.