Impressions Strategy: Self-Promotion

Alan's Impression Strategy

Alan is sure to tell his boss about every new client he gets for their firm and he is sure to pass along any compliments he gets from those clients. This behavior showcases the impression strategy of self-promotion.

Self-Promotion

The impression strategy of self-promotion involves a person promoting themselves, often by highlighting their accomplishments or activities in a forceful manner. This can sometimes come across as boasting to others. In Alan's case, he ensures that his boss is aware of the new clients he brings in and the positive feedback he receives from them, which highlights his own contributions and successes within the firm.

Alan is sure to tell his boss about every new client he gets for their firm and he is sure to pass along any compliments he gets from those clients. Which impression strategy is Alan using?

The impression strategy that Alan is using is the self-promotion. The impression strategy of self-promotion tends a person to promote his or herself or in another term, the person would brag his or her accomplishments or the activities that he or she has done in a way which is forceful or a way that other people would think that he or she does not need to know about.