Internet Surveys: The Most Cost-Effective Method for Large Sample Market Research
What method of contact would provide Tasoula with the most cost-effective way to reach a large sample of potential customers?
Tasoula Jeannopoulos has a limited budget for her market research but needs to reach a large sample size. Which option would be the most cost-effective for her?
The Most Cost-Effective Method for Tasoula Jeannopoulos
Considering the large sample size and limited budget, internet surveys provide the most cost-effective method for Tasoula Jeannopoulos to conduct her market research. Option C is correct.
Tasoula Jeannopoulos, who is working with a limited budget for her market research, is faced with the challenge of reaching a large sample size of potential customers. In this scenario, internet surveys offer the most cost-effective solution.
Internet surveys stand out as the optimal choice due to their ability to reach a large audience at a relatively low cost. Unlike traditional methods such as telephone surveys or personal interviews, internet surveys leverage online platforms to distribute surveys efficiently.
By utilizing internet surveys, Tasoula can quickly disseminate her surveys to a vast number of potential customers without incurring significant costs per survey. The convenience of online surveys also tends to improve response rates compared to other methods like mail surveys or telephone interviews, which can be more intrusive.
Furthermore, internet surveys enable rapid data analysis as the responses can be automatically compiled and organized. While there may be limitations such as bias towards individuals with internet access and lower response rates to survey emails, internet surveys remain the most cost-effective option for conducting research with a large sample size.
For individuals like Tasoula Jeannopoulos who are working within constraints but require extensive market research, internet surveys provide an efficient and economical solution to gather valuable insights from a broad customer base.