Maximizing Sales through Customer Preferences

A women’s apparel retailer has run a survey of their existing customers eliciting preferences on skirt styles. If the retailer follows the respondents’ suggestions, which of the following is most likely to occur?

1) Existing customers will purchase more from the retailer: This is quite plausible because tailor-made items tend to appeal more to customers. By following the preferences suggested, the retailer is essentially crafting the skirts according to the preferences of the existing customers which may increase sales.

2) The retailer’s client base will expand: This could happen but isn't guaranteed because they are specifically targeting existing customers' needs. While it may pull in new clients who have similar preferences, it won't necessarily grab the attention of every potential customer.

3) The retailer will sell a larger variety of skirt styles: This is very likely as the retailer will probably accommodate a variety of preferences which lends itself to a larger variety of skirt styles in their lineup.

4) The retailer will be able to attract some of its competitors’ clients: This is possible, especially if those clients have similar preferences as the respondents and if these preferences aren't being met by the competitor.

Final answer: By following respondents' suggestions, the retailer is likely to see increased purchases from existing customers, may expand their client base, will probably sell a larger variety of skirt styles, and could potentially attract competitors' clients.

Explanation:

If the womens apparel retailer follows the respondents' suggestions, various outcomes are likely. Existing customers will purchase more from the retailer, the client base may expand, larger variety of skirt styles will be sold, and some competitors' clients may be attracted.

Final answer: If the retailer follows existing customers' suggestions about skirt styles, existing customers are most likely to purchase more, due to increased satisfaction with products tailored to their preferences.

Explanation: If a women’s apparel retailer follows the suggestions from a survey of their existing customers regarding skirt styles, the most likely outcome is that existing customers will purchase more from the retailer. This is because the changes are directly aligned with the preferences of current customers, which can lead to increased satisfaction and loyalty, possibly translating into more sales to these customers.