Online Surveys: The Cheapest Mode of Administration

What mode of administration is cheapest to administer?

Online surveys

Among the modes of administration, online surveys are generally considered to be the cheapest to administer. This is because online surveys do not require the same level of resources and logistical coordination as other modes, such as face-to-face interviews and telephone surveys. With online surveys, researchers can reach a large number of participants with minimal effort and cost. Furthermore, online surveys can be automated and self-administered, eliminating the need for human resources to collect and input data. Despite their lower cost, online surveys can still provide reliable and accurate data when designed and executed effectively. As such, they have become increasingly popular in research and marketing contexts as a cost-effective way to collect data.