Sasha's Furniture Store Marketing Channel

What type of marketing channel does Sasha's purchase represent?

Is it an independent vertical marketing channel or an administered vertical marketing channel?

Answer:

An independent vertical marketing channel is represented in this situation, where the furniture store acts as an intermediary between manufacturers and customers.

Explanation:

The type of marketing channel that Sasha's furniture purchase represents is an independent vertical marketing channel. In an independent vertical marketing channel, a retailer like Sasha's furniture store buys furniture directly from various manufacturers and then sells it to customers.

In this case, the local furniture store acts as a link between the manufacturers who produce the furniture and the customers like Sasha who purchase it. The store purchases the furniture from different manufacturers and then offers it for sale to customers looking for new chairs or other furniture pieces.

This type of marketing channel allows for a direct relationship between the store and its suppliers, as well as between the store and its customers. It gives the store more control over the products it sells and the pricing strategies it can implement.