Tesla Motors: Pioneering Sustainable Electric Vehicles

What is Tesla Motors' corporate strategy and how does it align with their mission?

Tesla Motors' Corporate Strategy

Tesla Motors' corporate strategy is centered on creating sustainable, mass-market electric vehicles to address the problems of climate change, environmental protection, and public health. The company's mission is to expedite the adoption of electric vehicles as a viable alternative to gasoline vehicles by developing and producing electric cars that are affordable, attractive, and high-performing.

Alignment with Mission

Tesla's Corporate Strategy centers on addressing the issues of climate change, environmental protection, and public health by developing and producing sustainable, mass-market electric vehicles that are affordable, attractive, and high-performing. This strategy aims to expedite the adoption of electric vehicles as a viable alternative to gasoline vehicles. Tesla is focused on developing superior battery technology, manufacturing electric powertrains, and building charging infrastructure that can power long-distance travel. Its products are positioned as high-performance electric vehicles with a strong emphasis on safety, sustainability, innovation, and customer experience. Tesla's unique value proposition includes its Supercharger network, which enables long-distance travel with electric vehicles, and its Autopilot system, which provides advanced safety and convenience features to drivers. By developing sustainable electric vehicles and supporting infrastructure, Tesla is addressing key challenges associated with climate change and environmental degradation while also creating a compelling value proposition for its customers.
← Legal recourse in contract law a case study How to buy a franchise and start your entrepreneurial journey →