What is the least expensive method of questionnaire administration among the following options: 1) Email/web-based surveys 2) Telephone surveys 3) Depth interview 4) Personal interviews 5) Mail surveys?
The least expensive questionnaire administration method among the options provided is the email/web-based surveys.
Email/Web-Based Surveys: The Cost-Effective Option
Explanation: When it comes to choosing the most economical method for administering questionnaires, email/web-based surveys stand out as the most cost-effective option. These surveys are conducted online through interactive forms that can be distributed to a wide audience with minimal operational expenses.
Minimal Operational Expenses: One of the key factors that make email/web-based surveys the least expensive option is the minimal operational expenses associated with this method. Unlike traditional paper surveys or phone interviews, email/web-based surveys do not require printing, mailing, or hiring interviewers, which significantly reduces costs.
Auto-Collecting Data: Another cost-saving feature of email/web-based surveys is the automated data collection process. Responses are automatically collected and stored in an online database, eliminating the need for manual data entry and processing, which can be a costly and time-consuming task.
Comparison with Other Methods:
Mail Surveys: While mail surveys may also seem cost-effective, they can incur costs related to printing and postage, making them less economical compared to email/web-based surveys.
Telephone Surveys, Depth Interviews, and Personal Interviews: On the other hand, methods such as telephone surveys, depth interviews, and personal interviews involve more direct interaction with respondents, which often leads to higher expenses due to labor and operational costs.
Quick Data Collection and Processing: In addition to being budget-friendly, email/web-based surveys enable quick data collection and automated data processing, providing efficient and timely insights without the need for extensive manual labor.
In conclusion, among the options provided, email/web-based surveys emerge as the most economical method for questionnaire administration. Their cost-effectiveness, coupled with the convenience of online distribution and automated data collection, make them a preferred choice for organizations looking to gather valuable feedback in a cost-efficient manner.