Understanding the Basics of Analytics for Your Website

Dimension Framework in Analytics

A dimension framework is a structured approach to organizing and categorizing data elements in analytics. It helps to define the key metrics and variables that need to be tracked to measure the success of your website and marketing efforts.

Microsoft Excel for Analytics

Microsoft Excel is a powerful tool for manipulating spreadsheets and building analyses. It has been widely used for many years in various industries. Excel can support almost any standard analytics workflow and is customizable through its native programming language, Visual Basic.

Outboard Reporting Tool

Outboard is a reporting tool commonly used by businesses and marketing agencies. This software helps in gathering data, deriving insights, and automating report generation processes. By using Outboard, you can create visually appealing reports to communicate analytics findings effectively within your organization.