Vail Mountain Resort Embracing User Generated Content in Video Marketing

Understanding Video Marketing

Video marketing can be defined as the process of developing promotional techniques and sales strategies by using multimedia resources, so as to enhance the sales of goods and services that meet the needs of the customers or end users. In today's digital age, video marketing has become an essential tool for businesses to connect with their target audience and drive engagement.

The Rise of User Generated Content (UGC)

User Generated Content (UGC) is a powerful strategy in video marketing where content created by customers is utilized in promotional efforts. Instead of relying solely on brand-produced media, companies, like Vail Mountain Resort, are tapping into the authenticity and relatability of content produced by their customers.

By embracing UGC, Vail Mountain Resort can engage their audience on a deeper level and foster a sense of community among skiers and snowboarders. Customers who see their content featured in Vail's marketing materials are more likely to trust the brand and feel a connection to the resort.

Amateur filmmakers and avid skiers sharing their experiences at Vail through videos can showcase the resort in a unique and genuine light. This not only attracts new customers but also strengthens the loyalty of existing ones, creating a vibrant community around the world-class ski destination.

Benefits of User Generated Content

Utilizing UGC in video marketing offers numerous benefits for businesses, such as:

• Increased Customer Engagement: UGC encourages customers to interact with the brand by sharing their content, leading to higher engagement levels.
• Enhanced Credibility: Customers trust content generated by their peers more than traditional advertising, making UGC a powerful tool for building credibility.
• Cost-Effective Marketing: Leveraging user-generated videos and photos reduces the costs associated with content creation, while still delivering impactful marketing campaigns.
• Building a Community: By featuring customer content, brands like Vail Mountain Resort can create a sense of belonging and community among their audience, fostering loyalty and advocacy.

In conclusion, Vanessa's consideration of incorporating User Generated Content (UGC) in Vail Mountain Resort's video marketing strategy is a smart move that aligns with the latest trends in digital marketing. By leveraging the power of authentic customer content, Vail can create meaningful connections with its audience and establish itself as a destination driven by the passion and experiences of its visitors.