Direct Selling to Individual Consumers in E-Commerce

What type of e-commerce involves selling products and services directly to individual consumers via the Internet?

a) B2C e-commerce
b) G2B e-commerce
c) B2G e-commerce
d) B2B e-commerce
e) M-commerce

Final Answer:

B2C e-commerce refers to transactions where businesses sell products or services directly to individual consumers over the Internet.

The type of e-commerce that involves selling products and services directly to individual consumers via the Internet is known as B2C e-commerce. B2C stands for Business to Consumer, which encapsulates any transaction where a business sells its goods or services to individual customers. In contrast, B2B e-commerce stands for Business to Business, where transactions are made between businesses, G2B e-commerce refers to Government to Business transactions, and M-commerce is shorthand for Mobile Commerce, which is e-commerce conducted through mobile devices.