The Best Google Display Ad Targeting Option to Create Awareness for a Niche Market

**Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.**

Understanding Amy's Goal

Amy recently developed the latest product for the following training materials of the corporation. She understands that many corporations educate them, so it's a common activity, however she admits that this is a small market.

**Amy decides to use the Google Display Advertising program for increase knowledge of her latest product. Custom Affinity audiences will allow Amy to increase recognition in her target market.**