What is the function of Google Analytics?

Function of Google Analytics

Google Analytics primarily functions as a website monitor. It provides valuable insights about the usage of a website and ways to improve the number of visitors. The tool helps in monitoring the traffic on a website, analyzing user behavior, and tracking the performance of different pages.

Website statistics

Google Analytics also functions to provide website statistics. It collects data automatically and offers detailed information on various aspects such as the gender, device, and location of visitors. It helps in understanding why visitors are leaving the site, what type of content they are interested in, and more.