A Benefit of Using Google Ads Experience

Google released AdWords Express to the public in 2011 intending to simplify their original, sophisticated platform into a more intuitive way to advertise with Google. Mainly, the idea was to automate and simplify everything. In 2019, Google made it a part of the Google Ads suite and renamed the section (AdWords Express) “Smart Campaigns.”

Understanding the Smart Campaign Option

Beyond being simplified, Smart Campaigns still help businesses leverage ads on Google properties to drive sales just like with any advertising. To benefit from ads, you have to sell products or services, whether through a local brick and mortar store or online store.

The group that can benefit the most from Smart Campaigns tend to tick off these boxes:

• Small business with local presence: Smart Campaigns can help local businesses target their ads to reach customers in their immediate area, driving foot traffic and sales.
• Low advertising budget: Smart Campaigns are designed to work within a tight budget, making them accessible to businesses with limited resources.
• No marketing staff: Smart Campaigns automate the ad management process, making it easier for businesses without dedicated marketing teams.
• No money for consultants/agencies: Smart Campaigns eliminate the need for expensive marketing consultants or agencies, offering a streamlined solution for ad management.
• Owner/staff is too busy to learn how to run standard Google Ads effectively: Smart Campaigns are user-friendly and require minimal setup and maintenance, making them suitable for busy business owners.

By leveraging the Smart Campaign Option within Google Ads Experience, businesses can reach their target audience effectively, drive sales, and maximize their advertising efforts without the need for extensive resources or expertise.