Women's Clothing Store Seeks to Understand Customer Preferences

What type of research will Ginger likely conduct?

What approaches can Ginger take to increase sales of jeans among females over 45?

Potential Research Approach:

Ginger, a women's clothing store, would likely conduct market research, including surveys and interviews, to understand why their jeans are not popular among females over 45.

Market research is a crucial tool for businesses to gain insights into consumer behavior and preferences. In the case of Ginger, where they are noticing a discrepancy in jeans sales among different age groups of female customers, conducting market research can help uncover the underlying reasons.

By utilizing surveys, Ginger can gather quantitative data on the purchasing habits and preferences of their female customers over 45. This data can provide valuable insights into the factors influencing their decision-making when it comes to buying jeans. Additionally, conducting interviews with this specific demographic can offer a more qualitative understanding of their needs and preferences.

Through market research, Ginger can identify potential issues with their jeans product offering, such as style, fit, comfort, or pricing, that may not be appealing to females over 45. By understanding these factors, they can make informed decisions on how to improve their jeans collection to better cater to this demographic.

Another approach Ginger could take is conducting cross-sectional research by comparing the preferences and purchasing behaviors of women under and over 45 at the same time. This comparative analysis can provide further insights into the differences in needs and preferences between these two age groups, allowing Ginger to tailor their marketing strategies and product offerings accordingly.